Economics on smart farming technology-driven animal health and welfare improvements investigates farmers’ decision-making process regarding the adoption of SFT (WP1) and participation in HHP (WP2) for AHW management. It is assumed that the decision making of farmers is a complex phenomenon, shaped by the nexus and interdependencies of economic considerations, such as costs, benefits, financial incentives, and shifts in operational procedures, next to behavioural factors, like beliefs, attitudes, and values. The research follows a structured multi-phase approach. In the 1st stage of the research, these issues will be studied via desk research, literature review and expert interviews to establish a comprehensive understanding of (socio-)economic drivers and barriers. These insights will support the development of case study analyses and farm questionnaire survey in the 2nd phase, allowing for an in-depth empirical investigation. We are interested in how public and private sectors’ initiatives could incentivise farmers to adopt SFT and HHP for enhanced AHW management, AHW, farm income and sustainability. Findings from all research phases will be discussed and validated in national LL meeting. An international online workshop will be held to present and discuss the main findings on the economics of SFT-driven AHW improvements. This is a holistic approach that facilitates and supports the SFT adoption process and AHW at the farm-level, ensuring a multi-stakeholder and cross-country perspective, assisting actionable policy recommendations for sector transformation.